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I would like to thank you very much for attending the first Moscow Mode Lingerie & Swim 2 weeks ago. Here are the very first figures of visitors’ attendance.

Between February 24 and 27, we welcomed 2006 trade buyers, from lingerie, swimwear, hosiery, nightwear and ready to wear sectors. This represents an increase of 17.5 % compared to last September edition. This is an extremely positive result, despite the present situation.

We invested outstanding effort and resources into:
  • establishing a comprehensive data base of key buyers throughout Russia and selected CIS countries
  • promoting individually the show through personal meetings during field work
  • launching a rich newsletter campaign, based on the profile of exhibitors
  • implementing an exclusive educational and training program, presented in a new format : Lingerie talks
  • awarding 2 shops for their qualitative window display : « Alina », in Makhatchkala et « Rich dreams », in Kazan’
Breakdown of trade visitors by regions and countries:

Moscow : 49.6%
Rest of Russia : 45.6%
Other countries : 4.8%
Breakdown of trade visitors outside
Moscow and Moscow region

Moscow Mode Lingerie & Swim 24-27 February 2015
Breakdown of trade visitors by day of attendance

Top 20 of visitors number per city
(non including Moscow)

The whole team is already working on the next session, from September 25 2015, starting with our visitors promotion field work. Yana Vityukhovskaya, our visitors promotion executive, is traveling for the next 2 months in 15 cities in Russia and Kazakhstan (Kazan’, Samara, Saratov, Rostov-na-Donu, Krasnodar, Sotchi, Sevastopol’, Simferopol’, Saint-Petersbourg, Alma-Aty, Astana, Barnaul, Novosibirsk, Omsk, Surgut) to meet retailers, distributors and wholesalers. Please feel free to send us your suggestions or recommendations about shops to meet in those cities before March 13th.

We will renew our strong educational and training program, and have more new events.

We thank you again for your confidence, for all the advice and comments you gave us during this first session, and remain at your disposal for any further information.

We will contact you soon regarding the participation in Moscow Mode Lingerie & Swim in September 2015.

Best regards,
Marie-Dominique de FONDAUMIERE, Moscow Mode Lingerie & Swim Director
+33 (0)1 47 56 32 88

Maria PETERSON, Sales Manager
+33 (0)1 47 56 32 36

Yana VITYUKHOVSKAYA, Visitors Promotion Executive
+33 (0)1 47 56 32 93
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